Be her hero is a adidas campaign for the D&AD Designaward to get girls engaged with sports.
This project was about developing a campaign that keeps young girls doing sports and lowers the dropout rate over the long term. Since many girls see the mother as a role model in terms of sports, we want to replace them from the household and bring to sports. Since every dad wants to be the hero of his little daughter, the campaign was designed in such a way that fathers are motivated to take care of the household, so that their daughter stays at the sport.
This project was developed in cooperation with Martina Dickenhorst and Michael Müller at the DHBW Ravensburg.